Simply sell directly

Street Marketing

What is street marketing?

Street marketing is a simple marketing technique which can be described as selling on the street. Its most widely spread tactic is distributing leaflets.

While this is not a common practice in Italy, it is very popular in other European countries and in United States as well, mostly because it determines a direct contact with potential customers. Street marketing can build a solid popularity for a brand or company and it is very effective as advertisement.

How to do street marketing

Street marketing is usually carried through direct or indirect distribution of leaflets. While a direct approach involves a brief interaction in which the operator gives a flyer to a potential customer, an indirect approach refers to placing a flyer in different locations such as a mailbox or on a car.

As simple as it may seem, a flyer is the most successful marketing technique that promotes the company and also allows the company to introduce itself to potential clients. For an increase in both efficiency and popularity, some companies appeal to the use of real street locations, where those who pass by can be invited to take a glimpse on the product or service.

Since it can use a direct approach, a street marketing strategy becomes successful only when the operator manages to do a professional job. An operator should be a pleasant appearance and keep himself at a safe distance, to not appear intrusive. At the same time, the operators must know how to create interest and curiosity in those who pass by them. When a client shows obvious interest, the operator can proceed to make a sale, yet giving only a flyer is still an efficient action. As in any other human interaction, the operator must be polite, smile, thank the other person, and use proper language.

Using a refined and educated approach can improve drastically the success of the interaction.

How should an effective flyer look like

Despite street marketing being very successful, one of its major drawbacks is the risk of the flyer being thrown away without the client looking at it. To avoid such risks, the flyer should be colorful and interesting, yet not very complicated. It must include a short text with an intuitive proposal written in very few, but relevant words. Readers do not spend much time checking out the flyer, so one key element in design is simplicity. If the message includes a direct call to action, the reader will feel compelled to benefit from the opportunity. At the same time, the flyer must be able to let people know that they can change their mind if they are not interested, and that further opportunities await them.

Besides the content, the form of the flyer is also important. The design should be executed on quality paper with bold text. When a flyer is very unique or beautifully designed, the reader will hesitate to throw it away. It is crucial that the contact details of the company appear on the flyers, including information such as name, website, email, address, and social media pages.

The distribution area, selection and target

Another important detail that requires attention is the location in which the street marketing activities run. The activity should be carried in places corresponding to the target audience. When the audience is formed of young people, the activity should take place around universities or schools, for example. If the audience is more diverse, a subway entrance or near a supermarket are great locations. Airports, shopping streets, or train stations are also suitable locations for such activities. It is important to remember that some locations are prohibited while others require authorization. Also, street marketing operations don’t work well on rainy days.

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