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Database Marketing definition

A marketing database is defined as a wide compilation of well-organized and thorough information regarding actual and potential clients. To be reliable and helpful, a database should be easy to use, it should be able to incorporate new entries, add new potential contacts, and allow changes and updates on past entries. A database is vital in sustaining marketing relations. Moreover, it can become a medium for sales of services or products.

A first rate database can only be built on a solid configuration of suitable software and hardware, in which organization, expansion, or update can be executed efficiently.

After the collection of data is satisfactory, all the information has to be organized and sorted following logical criteria.

It is impossible to use a disorganized database, while an efficient organization eases the extraction and data mining processes, that allow automated data to be investigated and studied to reveal fundamental information regarding the behavioral patterns and traits of both customers and consumers.